Writing Like a Human in the Age of AI: Why Your Words Still Matter
When ChatGPT can write blogs in seconds and AI-generated captions are flooding your feed, it’s easy to wonder:
“Do my words still matter?”
Spoiler alert: Yes. More than ever.
In a world where so much content feels automated, bland, or eerily similar, human-first copywriting stands out like a handwritten note in a pile of junk mail. People are craving real. They want to feel a heartbeat behind a business. And no matter how “smart” AI gets, it can’t replicate your unique rhythm, insight, or sparkle.
Here’s why human-driven copy isn’t going anywhere—and how to make sure your writing stays unmistakably you.
AI Can Write. But Can It Relate?
Let’s be honest: AI is impressive. It can save time, generate outlines, and even mimic tone to an extent. But there’s a difference between sounding smart and sounding like you.
AI struggles with nuance. It’s not great at humor unless you spoon-feed it a punchline. It doesn’t know your weird inside jokes, your core values, or the subtle wink that makes your audience feel like you get them.
Here’s an example:
AI-generated:
“Our team is professional, efficient, and dedicated to delivering high-quality service.”
Okay. Sure. That’s... fine. But does it make you feel something? Not really.
Human version:
“We’re buttoned-up enough to impress your boardroom but relaxed enough to reply with a GIF. We take your work seriously—but ourselves? Not so much.”
Same message. Completely different vibe. That’s the magic of a human touch.
Everyone’s Using AI—So How Do You Stand Out?
I’m not anti-AI over here. Tools are tools. The smart businesses are blending automation with human storytelling. But when your competitors are pumping out AI-only content, your you-ness becomes your edge.
You don’t need to write like Shakespeare or churn out thought leadership daily. You just need to sound real, consistent, and conversational enough to build trust.
If your copy reads like a spreadsheet or a stock photo caption, you’re forgettable. But if it reads like a friend pulling up a chair? Now you’ve got their attention—and maybe even their business.
Your Voice Is Your Unfair Advantage
Let’s get to the heart of it: People don’t buy from faceless businesses anymore.
They buy from people. They follow vibes. They invest in connection.
Your voice is one of the few things that can’t be automated. It’s your filter, your fingerprint, your mini superpower that sets you apart in a noisy market.
And you don’t need to be loud or snarky to have a voice. Some brands whisper. Some brands sing. Some brands drop dad jokes and others drop the mic. What matters is that it’s authentic.
5 Ways to Sound More Human in Your Copy (and Less Like a Robot)
Whether you’re DIY-ing your copy or fine-tuning AI content, here are five simple ways to bring the human back:
1. Read It Out Loud
Would you actually say this to a friend? If it sounds stiff or forced, it probably is. Rewrite it in a way that feels natural.
2. Lead With Emotion
Before you try to inform or sell, ask: What do I want my reader to feel? Curious? Seen? Empowered? Start there.
3. Use Contractions, Slang, and Rhythm
Let your sentences breathe. Write how you talk. “We are going to change your life” is fine. “We’re gonna change your life” hits different. Use your judgment, but don’t be afraid to loosen up.
4. Tell Tiny Stories
Skip the buzzwords. Use a specific example, memory, or behind-the-scenes moment instead. People remember stories way more than slogans.
5. Cut the Fluff. Keep the Sparkle.
Every word should pull its weight. But that doesn’t mean stripping all personality. Instead, aim for clear and compelling.
In Conclusion, You’re Not Replaceable. You’re Relatable.
In the rush to keep up with AI, don’t forget the one thing it can’t replace: you. Your quirks. Your perspective. Your voice.
If you’ve been tempted to outsource every word to a bot, hold up. AI might be able to fill a page, but it can’t fill a gap in your brand’s heart.
So, write like a human. Make your reader feel something. Say what only you can say.
Because in the age of automation, the most human thing you can do is show up like yourself.
Want help finding or refining your brand voice? I help creative businesses sound more like themselves online—without sounding like everyone else.
