5 Signs It Might Be Time to Outsource Your Copy (Because You’re Wearing All the Hats— and Maybe Some Scarves, Too)
You didn’t start your business because you wanted to become a professional writer, accountant, tech support rep, and 24/7 content machine.
You started because you love what you do.
But somewhere between building your brand, trying to show up on Instagram, answering DMs, fixing your email automation (again), and explaining your value for the thousandth time—writing your own copy went from “fun and creative” to the Michael Scott meme of him screaming “NOOOO” (you know the one).
So, if you’re wondering whether it’s time to hand off your writing to someone who actually likes doing it (hi, it’s me), here are 5 signs you’re ready.
1. You’re stretched too thin—and it’s starting to show.
You’re juggling so many hats, you're basically a Cirque du Soleil act.
The last time you tried to write a blog, you got halfway through before a client called, the dog barked, your toddler spilled a smoothie, and your idea disappeared like your will to reheat your coffee.
If writing is constantly falling to the bottom of your list, that’s not failure. That’s a sign to delegate.
2. Your best ideas are stuck in your head (or your Notes app).
You have ideas. So many ideas. They come to you in the shower, while folding laundry, during preschool pickup, or at 1:17 AM when your brain suddenly decides it’s time to strategize.
But when you sit down to write them out?
Blank screen. Blinking cursor. Existential dread.
A good copywriter helps turn those brain-dump notes and half-thought voice memos into clear, scroll-stopping words that actually sound like you.
3. You’ve lost the momentum—and the vibe.
You started strong. Maybe you even launched with a killer blog post, a beautiful “About” page, or a few fun newsletters.
Then... life. Client work. Burnout. Summer break. Algorithm changes.
And now your last blog post says “March 2023,” and you don’t even recognize the person who wrote it.
Outsourcing helps you get back in the groove, without needing a retreat or a rebrand.
4. Everything you write sounds... kind of like beige wallpaper.
You’re not boring.
But your copy? Meh. Flat. Over-polished. Maybe even a little too “corporate robot” for someone who’s literally building a business with heart and personality.
You’ve read it so many times, it’s either complete gibberish or just... blah.
Copywriters (like yours truly) can zhuzh it up, tighten the flow, and make it sound like you—on your best day, with a really good coffee in hand.
5. You want to grow—but you can’t keep doing everything.
Growth is the goal, right? But you can’t scale with spaghetti-on-the-wall content and half-finished drafts.
If you’re dreaming of:
Booking more aligned clients
Building credibility with your audience
Actually enjoying marketing again
...then investing in great copy isn’t just helpful—it’s smart.
The right words open doors, build trust, and free you up to focus on the stuff only you can do.
You don’t have to DIY your words forever.
Copywriting isn’t just about typing fast and hoping it sounds good. It’s strategy. It’s storytelling. It’s psychology, empathy, and a little magic.
And if your magic is doing the work, serving your people, and building something real—mine is putting it into words that stick.
Let’s take some of those hats off your head.
👉 abbykatewrites@gmail.com | www.goodnewscopywriting.com
